Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your...
With the variety of ways to connect with customers, on a multitude of platforms, data is showing a strong pull to the growing appeal of an instant live-chat and it's...
The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat. Don’t worry, they’ll be back; your...
Everyone knows engaged customers are much more likely to transact. Telling us more about that in today’s interview with Joe Gumm is Mike Dodd, President, and Chief Executive Officer, of...
Ford Motor Company sent a strong message to employees and the public this week, sending one of its top executives packing after investigations revealed incidents of “inappropriate behavior.”
The executive, Raj...
A dealerships' online engagement and technology needs to be keeping up with how customers are using theirs. Jim Roche, Division Vice President of Marketing and Managed Services at Xtime, wants...
Is your auto dealership in need of some updating? Are you worried about the potential loss of time and money if you need to close for construction? You’re not the...
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company to retain its customers over a...
CBT News Contributor Sally Whitesell, Founder, and CEO of SW Service Solutions, Shares Training Tips for your team using strategies that are relevant and engaging . SW Service Solutions provides...