Ford resumes F-150 Lightning production, demand skyrockets after price cuts

The price cuts resulted in a six-fold spike in new orders for the electric F-150 Lightning.

The factory that builds Ford’s electric F-150 Lightning pickup has resumed operations following a six-week hiatus for renovations, and the recent price reductions for the EV has also significantly increased its demand.

Ford cut the Lightning’s price by up to $10,000 last month. However, the least expensive version of the pickup now starts at around $50,000.

According to Marin Gjaja, chief customer officer for Ford’s “Model e” EV division, those price cuts resulted in a six-fold spike in new orders for the Lightning. Gjaja stated, “Ford currently has about 45 days’ worth of orders for the electric truck.” More than half of new Lightning orders are for pickups in the more expensive XLT grade, which starts at around $55,000 and has an EPA-estimated range of 240 miles. 

As supply starts to ramp up rapidly in the second part of the year, “We expect sales to start to increase in late September significantly, and certainly in October,” Gjaja added.

Ford announced on August 1st, that the Lightning’s Dearborn, Michigan, factory has started making the vehicle after a planned downtime for modifications. By the end of September, the facility will be able to produce Lightnings at 150,000 cars per year, three times its prior output.

According to Debbie Manzano, Ford’s manufacturing director, the facility has added roughly 1,200 extra workers to help with the rise in output. She stated that the onboarding process for these new staff will take around three weeks.

In addition, “Ford is increasing output at the plants that produce the battery packs and electric motors used in the Lightning,” Manzano claims. 

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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