Focus On The Customer, Not Yourself


In today’s tip of the day, Mark Tewart addresses why your focus should be on the customer and how to make sure your ego is taking the backseat.

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Today I want to talk to you about the difference of ego versus your self-esteem. Two things you have to have to be good at anything you do, a good ego strength and you have to have empathy. Well those are two very different things and often they become imbalanced. And when your ego strength drives you to do things, to be more, to believe, to achieve, if it gets out of control, what happens is for all of us, our strength becomes our weakness. Put your ego in check and have a high self-esteem. What that means is, people with really, extremely high egos often have a low self-esteem and they’re trying to convince everybody all the time, including their customers, that they’re worthy even though they don’t feel that they are. The best way that you can convey that you’re worthy, is focus on somebody else and balance out that ego by bringing it a little bit down and make the customer, customer-centric. And raise the self-esteem by knowing it’s about them and it’s not about you. That’s my best tip of the day on CBT news.


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