In today's segment, we speak with George Benzing, F&I Expert, and the National Sales Director at The Oak Group. In this segment, George and Jim discuss the top three ways...
When families come to the dealership looking to buy their next van or SUV, it can be a tough balancing act for sales to manage. Kids running around the showroom,...
You can hardly go one day without seeing something online about the importance of ‘branding’ yourself. We live in the ‘influencer culture’ and it seems that everyone has some cool...
Recently, Jim Fitzpatrick was joined by Kait Gavin, Vice President of Dealertrack Titling Solutions, at the 2020 NADA Show in Las Vegas, Nevada.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: As more core shoppers do...
There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know how to sell to the second-biggest...
Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with Cheryl Miller, Senior Vice President at Dealertrack F&I Solutions.
VIDEO TRANSCRIPT:
Jim...
Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that knowledge to show them how your...
For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than have to deal with the fast-talking...
Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves using your product or service. Good...
We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing an experience that is markedly different...