For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting your digital ad spend on advertising to people who aren’t even looking for a vehicle, dealers can use audience-based marketing.
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Car shoppers do much of their browsing long after most showrooms are closed. Most dealer websites let them view inventory and estimate a payment, but then ask them to wait...
Every showroom has slow stretches. The board sits empty, the lot stays quiet, and salespeople start waiting on evening and weekend traffic to save the month. Those hours are also...
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