For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting your digital ad spend on advertising to people who aren’t even looking for a vehicle, dealers can use audience-based marketing.
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From links to answers
For years, search in automotive has meant familiar things: rankings, keywords, pages of links.
Today, underneath all the AI noise, there's a real shift happening. Shoppers are turning...
On the Dash:
DriveCentric and RockED are integrating training and certification tools directly into DriveCentric's CRM platform.
The partnership connects performance gaps to targeted coaching, compliance guidance and OEM certification...
According to the latest Lotlinx 2026 Inventory Health Survey, only 9% of dealerships can identify a struggling vehicle within the first 15 days. That delay can erode margins, which leaves...
Many deals seem to go well at first, but don't end up going anywhere. Sales Coach Matt Easton, Founder of Easton University, says the problem isn't the pitch, but the...