Friday, July 1, 2022

Decoding the Digital Retailing Puzzle

Balancing the eCommerce Versus Showroom Experience By: Russ Chandler For the longest time, consumers who were ready to buy a car physically went to your dealership. They developed a relationship with the dealers there, and they were catered to throughout every step of the process: from initial interest (research) to financing, and of course, to […]
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Russ Chandler
Russ Chandler
Russ has more than 11 years of experience in auto sales, dealership digital marketing and technology product sales. In his current job, he leads the sales and marketing of automotive apps powered by FATWIN for PERQ, a consumer engagement technology provider.

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