Monday, November 23, 2020
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website

Why customers are leaving your website early

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Consumers are going to dealer website, but most of the time they’re not staying for long. This i soften due to ‘ease-of-path’ issues, meaning that they don’t know how to find what they’re looking for. Joe sat down with Russ Chandler, Product Marketing Manager for PERQ, to discuss how to keep customers on your site […]
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newscast

Why customers are leaving your website early | Stop Limiting the...

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On today’s CBT Newscast for Monday, June 19th, 2017: Why customers are leaving your website early Consumers are going to dealer website, but most of the time they’re not staying for long. This i soften due to ‘ease-of-path’ issues, meaning that they don’t know how to find what they’re looking for. Joe sat down with […]
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Decoding the Digital Retailing Puzzle

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Balancing the eCommerce Versus Showroom Experience By: Russ Chandler For the longest time, consumers who were ready to buy a car physically went to your dealership. They developed a relationship with the dealers there, and they were catered to throughout every step of the process: from initial interest (research) to financing, and of course, to […]
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How Partnerships with dealerships bring added benefits

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How Partnerships with dealerships bring added benifits By: Russ Chandler Most, if not all dealerships have different providers that they work with to ensure things run smoothly....
annual partnerships

Annual Partnerships for Dealerships

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Relationships Bring Value Added Benefits By Russ Chandler Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There are tons of useful providers out there for dealerships to leverage — providers for marketing, finance, inventory management, lead generation, website management, and the list goes on. In most […]
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creating websites

The Value of Creating Websites For Dealerships

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Third Party Shortcuts May Not Be the Answer To Creating a Website BY Russ Chandler Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites. As technology continues to advance at a wildly rapid pace, dealerships are looking to further enhance their marketing and sales efforts more than […]
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ad clutter

Too Much Ad Clutter Hurts Online Searches

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Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline. There’s a lot that goes into creating a pristine dealership website. Your ideal website should be highly functional (cleanly & properly coded), and […]
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Story 2

Are you hung up on static sales lead forms?

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Do you ever have the fear that potential car buyers won’t engage long enough on your site to complete share information and generate a real lead? Believe it or not- this fear is common among many dealerships. Russ Chandler, Product Marketing Manager at Perq LLC, wrote in this month’s edition of Car Biz Today Magazine, […]
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