Karen “Karina” Bradley has released a remix of Taylor Swift’s popular song “Shake it Off” called “Buy A Car”. This catchy remix, along with an exciting music video, puts a playful spin on the car-buying experience. On today’s episode of Inside Automotive, Karen “Karina” Bradley, the CEO of Dealer Synergy, and Sean V. Bradley, the President of Dealer Synergy and host of the Millionaire Car Salesman Podcast, will walk us through how it all came together and the messaging behind it.
Key Takeaways
1. Dealer Synergy’s parody video, “Buy A Car,” merges music with car buying to disrupt traditional dealership marketing. The Bradleys stress the importance of creativity in automotive advertising, making dealerships more relatable and fun for both buyers and sellers.
2. Karen Bradley’s extensive background in the entertainment industry, with 75 million views and collaborations with major artists, laid the foundation for Dealer Synergy’s innovative marketing tactics. Their experience brought a professional touch to video production, setting it apart in the automotive space.
3. The video features Dealer Synergy employees and family members, showcasing the importance of fostering collaboration within a business. It creates an authentic and cohesive marketing effort while strengthening internal team bonds.
4. The Bradleys suggest dealerships can use the video as a playful touchpoint in their communication with prospects, integrating it into voicemail messages and follow-ups to re-engage potential buyers creatively.
5. Sean Bradley highlights the challenges small dealerships face in managing their Business Development Centers (BDC) and explains Dealer Synergy’s outsourced BDC services, including their call center in Belize. He emphasizes the efficiency and scalability of outsourced solutions for dealerships that struggle with staffing and managing internal BDCs.
"As Karen mentioned, we’ve done these videos before at our conference, and we’ve had dealers reuse the music video on voicemail messages, sending them to their actual real prospects. It’s a fun and effective way to reconnect with customers." — Sean Bradley.
