From tracking performance to improving the customer experience, what’s on your screens matters. Joining us today’s episode of Driving Solutions is Todd Katcher, Chief Product Officer at Digital Dealership System (DDS), a company helping dealerships turn real-time data and digital signage into tools that drive sales, performance, and keep customers informed.
At the heart of the new offerings is the company’s “basic” self-managed signage package. Katcher notes that this program allows dealerships to lower monthly costs while maintaining complete control over content and scheduling. Pre-built templates include service menu boards, lounge TVs, showroom displays, and comparison boards, all ready for in-house customization. Dealers with marketing teams or social media managers can easily adapt messaging to reflect their brand without needing extensive technical support. Pricing starts at just $9.95 per month for the media player, with managed services available at $99 per month.
Digital signage isn’t just about visuals; it’s about delivering the right message to the right audience. Service drive content is designed to be concise, communicating pricing, service updates, and promotions quickly. Lounge displays, where customers may spend an hour or more, provide longer-form messaging that introduces dealership staff, explains services, and reinforces the brand’s value. Katcher adds that the showroom displays add another layer of differentiation, which replaces generic manufacturer “vanilla box” setups with custom visuals that create a memorable customer experience.
“We’re the only digital sign program for leader boards that actually motivates the front-line worker in sales and BDC, as well as in service.”
Beyond customer-facing screens, DDS also delivers real-time performance tracking for sales, service, and technicians. With leaderboards updating every 15 minutes, they motivate staff through immediate recognition and encourage healthy competition. Dealer principals can access these metrics remotely across multiple locations through mobile devices, giving them a clear picture of operations at any time.
In addition to signage and leaderboards, the company is introducing business intelligence tools. These dashboards consolidate key operational metrics, like labor rates, repair orders, and parts saturation, into a single platform. Reports are customizable, printable, and designed for desktop review, saving hours of manual work while supporting better, faster decision-making.
By prioritizing content management, the company ensures a positive, family-friendly media environment, free of politics, offensive language, or divisive material. Dealerships benefit from variety and a protected customer experience through over 350 regularly updated, pre-screened clips. To maintain consistency and sensitivity across all locations, a strict policy ensures the immediate removal of any clip that generates a complaint.
With NADA 2026 just around the corner, DDS is inviting dealers to experience their full suite of solutions firsthand. From self-managed signage and real-time leaderboards to business intelligence dashboards, these tools are designed to modernize operations, engage staff, and enhance the customer experience.
To learn more, Digital Dealership Systems will be at the 2026 NADA Show, located at booth# 4631
