Today on CBTNews.com – Wednesday, October 30th, 2019:
Disrupt the Competition by Creating a More Convenient Customer Experience – Shep Hyken, NYT Best-Selling Author
As we all know, providing an excellent customer experience is the key to running a successful dealership. On today’s show, CBT’s Jim Fitzpatrick discusses why car buyers today want the purchase process to be hassle-free and convenient with New York Times bestselling author Shep Hyken. Watch Now
Five Ways Your Dealership Team Can Use the Upcoming Holiday Season to Increase Sales
The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals to close out the year and are inspired to support the causes that resonate with them. This situation makes the holiday season an ideal time to try some innovative ways to engage with potential car buyers and inform your customers of what you have to offer. As a result, your dealership marketing team can use the holidays to position themselves to increase sales. Read More
Vanity Metrics: The Snake Oil of Marketing
Some time ago we partnered with a production company to start a new show on TV which promised to boom the business. We hired a highly awarded producer and host, one of the most knowledgeable and connected in the industry. The show came out and it was a hit! In fact, it won a best new series award from the network after its first season. We set up a separate website so we could track the traffic and we watched the traffic real-time when the first episode aired – nothing. It was very clear with each passing episode that we had developed a highly visible marketing tool that couldn’t generate enough sales to even pay for one episode, let alone a whole season, or be profitable in any way. Read More
