Today on CBTNews.com – Wednesday, May 15th, 2019:
Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the day-to-day grind and only focus on short-term productivity. In this segment, we discussed the importance of having a healthy work culture in the dealership with best-selling author, Dr. Randy Ross, founder and CEO of Remarkable!. Watch Now
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Video marketing is not new. But, the type of video content now available has changed drastically over the years. What worked in previous years, might not work so well now. Video marketing makes it easier for automotive dealerships in terms of advertising, while also being great for boosting profits. Read More
For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though it might be largely the responsibility of the individual, the managers of their workplace also play a large role in employee goal setting. By setting attainable and measurable goals, a manager can guide improvements in employee performances, strengthen the dealership, and enhance its overall reputation. Read More