MLB Player Turned Mercedes-Benz Dealer Dr. Dorian Boyland on Battling Racism in the Automotive Industry

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Today on CBTNews.com – Thursday, June 25th, 2020: Dr. Dorian Boyland

Protests have been sweeping the country and the globe for the past few weeks now, and this is a historic time for movements against racial injustice and discrimination. These issues permeate into all areas of life and the auto retail industry is no exception.

Here today to speak with us about this incredibly important topic is Dr. Dorian Boyland, the CEO and President of the Boyland Auto Group. After a career in the MLB, including a World Series win with the Pittsburgh Pirates, Dorian went on to create one of the most successful dealer groups in the country. Now, he boasts six dealerships across several different states including the Mercedes-Benz flagship store in Orlando, Florida.

Dorian BoylandOpportunities for Service Revenue for Road Tripping Clients
CBT News has reported on the increase of RV sales this spring on travel restrictions. Deloitte Insights published in their State of the Consumer Tracker from June 13th that more than half of respondents planned to travel for leisure in the next three months via hotel or private accommodations. Although domestic air travel is resuming in limited capacities in the pandemic recovery, the trend is that Americans will be hitting the highway for a road trip this summer more often than usual. Read More

Dorian BoylandFive Tips for Recruiting Dealership Team Members During COVID-19
Even amid a global pandemic, workers will resign, or you may see the need to add additional support to your teams. However, being able to meet potential candidates in person, or holding dealership hiring fairs may no longer be an option due to the COVID-19 outbreak. As a result, you and your dealership team will need to consider a virtual dealership recruitment strategy. Read More


Did you enjoy this interview with Dr. Dorian Boyland? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

Car Biz Today, the official resource of the retail automotive industry.

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