CBT News Week In Review for Friday, July 5th, 2019:
How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.com
To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops into their digital strategy is Andy Macleay, Director of digital marketing for Dealer.com. Andy discusses how, from a digital marketing standpoint, a dealership’s service and parts department can be one of their most important profit centers, with about 50 percent of a dealership’s profitability coming from these service departments, and up to 10 percent of all service customers being well-qualified sales leads. Watch Now
“Auto Dealer Live”: How David Villa’s Savvy Podcast Promotes Positive Industry Change
CBT’s Jim Fitzpatrick spoke with David Villa, host of the “Auto Dealer Live” podcast and CEO if iPD. With over 20 years of Auto Industry experience, David decided to share his expertise with others by starting “Auto Dealer Live” 7 years ago. The show facilitates productive discussions about topics like industry standards, sales training, and company culture just to name a few. David and his co-hosts work to bring together auto retail’s leading industry players in an effort to inspire positive change.. Watch Now
June Sales Numbers: Low Interest Rates and SUVs Continue to Drive Auto Sales – Karl Brauer, Autotrader & KBB
The second quarter of the fiscal year is officially over, and there are a lot of numbers and trends to break down. Here to talk to us more about June’s earnings is Karl Brauer, executive publisher for Autotrader and Kelley Blue Book. Karl shares with us, his insight about this month’s winners, losers, interest rates, and what dealers can expect as we head into Q3. Watch Now
How to Embrace Industry Change and Adapt to the Needs of Your Customers – Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group
Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership needs to continually fine-tune its approach. Here to discuss the importance of embracing change and growing with the industry at the dealership level, is Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group in Texas. Watch Now
