Cox Auto’s Mike Burgiss: Results from the Future of Digital Retail Study | Can Fair’s car buying process benefit dealers? | Why this promotion keeps finding its way onto dealerships

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On today’s CBT Newscast for Monday, February 5th, 2018:

Mike Burgiss: Results from the Future of Digital Retail Study
When the Future of Digital Retail study came out last month, it provided a consumer’s view of the car shopping process. We wanted to know how those views impacted trends we’re seeing develop for 2018 and how they affect dealers. Mike Burgiss, Vice President for Digital Retailing at Cox Automotive, told CBT that some of the findings were a little surprising in some areas. Watch Now

newscastCan Fair’s car buying process benefit dealers?
Simplifying car ownership is a goal for every dealership out there. Having advertisements saying your dealership makes the car buying process simple is obviously different from actually making it simple once customers arrive to your showroom. In a recent interview with CNBC’s Fortt Knox, Scott Painter, Founder of TrueCar and Fair.com, was asked how he is reinventing and simplifying car ownership, especially int he used car segment. Watch Now

Why this promotion keeps finding its way onto dealerships
When it comes to marketing, dealerships try almost everything to get leads. Though it’s not a new concept, Selma Auto Mall in Selms, California might definitely be the most recent dealer to offer a  20-year, 200,000-mile warranty with 10 different brands. Sales Manager Sven Greany told the local ABC affiliate that the idea originally started as a special promotion, but thanks to an uptick in sales, the promotion is here to stay. Watch Now

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