Progressive Branding Strategies For Your Dealership | What are Today’s Car Buyers Looking for in Their New Vehicles? | What Dealers Should Expect as OEM’s Shift Toward Electric

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Today on CBTNews.com – Monday, December 17th, 2018:

newscastProgressive Branding Strategies For Your Dealership – Paul J. Daly, Congruent Story
Today we speak with Paul J. Daly, founder, and CEO of both Image Auto and Congruent out of Syracuse, New York. Watch Now

 

newscastWhat are Today’s Car Buyers Looking for in Their New Vehicles?
The days of customers only having a preference for color, make, and model are long gone.Today, car buyers can customize vehicles in a variety of ways, especially when it comes to technology. The multitude of offerings, features, and options has risen consumer expectations while also causing an increase in car pricing. To narrow down their choices, more consumers are going online to research their preferred cars than ever before. As a result, many car buyers already have an idea of the car they want (and what they want inside of it) before they even arrive at the showroom. Read More

newscastWhat Dealers Should Expect as OEM’s Shift Toward Electric
There is a perception in the media that dealerships do not like to sell Electric Vehicles (EV). In candid conversation, dealers would likely not disagree. EV’s represent a threat to the very business of selling and servicing vehicles. Even though most EV’s come with a more expensive price tag, customer experience indicates that dealers are steering customers away from EV’s at the current time. Read More

 

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