CBT Automotive Newscast for December 5, 2019

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Today on CBTNews.com – Thursday, December 5th, 2019:

Video AdvertisingIs Your Dealership Using Video Advertising to Its Full Potential?
Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey,
Product Manager of Video Advertising at Dealer.com. Watch Now


Video Advertising3 Essentials for Service Department Retail Process Success
A top rated, highly profitable Service Department lives and dies according to how well their Retail Service Processes function. Unfortunately, great intentions, however well thought out, transferred onto a document and called a Service Process do not automatically create great results. As important as the great intent that created, developed and documented the procedure is, execution, refinement and unyielding sustainment is where solid results come from. We all know that sticking to the process time and time again is what gleans maintainable outcomes. Read More

Video AdvertisingHow the Growth of Digital Dealerships is Pushing Traditional Auto Dealers to Rethink their Strategies
Digital dealership models have been “Vrooming” ahead and 2020 is poised for an even sharper acceleration into the digital space. Given the current landscape, now, more than ever, brick-and-mortar dealers are going to need to look outside traditional car sales to find innovative ways to reach customers. So, what trends should dealers keep an eye out for in 2020? Read More

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