Cox Automotive Dealer Playbooks Offer Guidance for Key Dealership Roles

Dealer Playbooks

On today’s show, we’re pleased to welcome Tracy Fred, VP of Operations, Sales and Service for Cox Automotive. She is joined alongside Wayne Pastore, VP of Operations and Dealer Marketing for Cox Automotive as well. In this segment, Tracy and Wayne discuss Cox Automotive’s recently published Dealer Playbooks which focus on three key areas of operations: marketing, sales, and fixed-ops. 

Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at

Car Biz Today, the official resource of the retail automotive industry.

soundcloudBe sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.