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Cox Automotive Dealer Playbooks Offer Guidance for Key Dealership Roles

On today’s show, we’re pleased to welcome Tracy Fred, VP of Operations, Sales and Service for Cox Automotive. She is joined alongside Wayne Pastore, VP of Operations and Dealer Marketing for Cox Automotive as well. In this segment, Tracy and Wayne discuss Cox Automotive’s recently published Dealer Playbooks which focus on three key areas of operations: marketing, sales, and fixed-ops. 


Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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