Sunday, April 11, 2021

Cox Automotive Dealer Playbooks Offer Guidance for Key Dealership Roles

On today’s show, we’re pleased to welcome Tracy Fred, VP of Operations, Sales and Service for Cox Automotive. She is joined alongside Wayne Pastore, VP of Operations and Dealer Marketing for Cox Automotive as well. In this segment, Tracy and Wayne discuss Cox Automotive’s recently published Dealer Playbooks which focus on three key areas of operations: marketing, sales, and fixed-ops. 


Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

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