CEO Alex Goldfayn Discusses Key Communication Strategies to Generate More Sales

Alex Goldfayn


Many of our personal and professional lives have been altered since the start of Coronavirus, but that doesn’t mean optimism and positivity have to take a back seat. Sales and profit are still happening! Today we’re talking to Alex Goldfayn, CEO of the Evangelist Marketing Institute, about how optimism and positivity can actually boost sales, and about his book released this week titled 5-Minute Selling: The Proven, Simple System That Can Double Your Sales … Even When You Don’t Have Time.

In this segment, we first find out more about Alex’s background as a revenue generating specialist, and the importance of staying positive through the pandemic business disruption. Jim and Alex then discuss the inspiration behind his latest book, 5-Minute Selling, where readers will learn the the power of picking up the phone and the importance of asking ‘did you know?’ questions. Next, the pair tackle techniques to motivate struggling salespeople, and how to push through fear and reach business goals. Digital retailing is also a topic of conversation and Alex dispenses his key piece of advice when it comes to selling online.

Alex is considered one of the top-rated and most acclaimed sales speakers in the world. He specializes in motivating sales teams, managers, executives and owners to take simple actions which will grow their business. He is a Wall Street Journal best-selling author and has been featured in Forbes, Mashable, and Technologizer. 

Did you enjoy this interview with Alex Goldfayn? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at

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