Inside Automotive
Using data to get the most out of your digital marketing strategy — Colin Carrasquillo | Nielsen Automotive Group
Digital marketing has become a major component of automotive retail, serving to drive leads, strengthen branding, and broaden the scope of dealers’ markets. However, with the arrival of CDPs, AI, and other technological innovations, many dealers are struggling to leverage their digital assets to the fullest, risking their efficiency and competitiveness.
On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Colin Carrasquillo, digital marketing director at Nielsen Automotive Group. Carrasquillo has played a critical role in helping the Nielsen group navigate the latest trends and innovations transforming the way dealerships use the internet to grow their business. Now, he shares his tips for maximizing the effectiveness of your digital marketing strategy and getting the most out of your data. Watch the full segment here.
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For dealers
How digital platforms are shaping the industry’s evolution – April Simmons | Horne Auto Group
On the latest episode of Kain & Co., host David Kane sits down with April Simmons, the marketing director of Horne Auto Group, to discuss dealership strategies, data transformation, and digital marketing in the automotive industry. Simmons shares her experience with vendor collaboration, digital presence, and gender diversity. Join us to discover the strategies that drive success in this competitive industry. Watch the full segment here.
