Bloomberg’s Kevin Tynan on macroeconomic concerns for automotive retailers in 2023
There have been winners, losers, and a lot of discussion surrounding the direct-to-consumer model in retail automotive during 2022. Kevin Tynan, Senior Automotive Analyst for Bloomberg Intelligence, talks about some of these headlines and makes predictions for the next year’s swing today on Inside Automotive. As the year comes to a close, automotive retailers are making three times as much money, but they are still waiting for inventory. Watch full segments here.
5 sales and marketing books you won’t want to put down
There’s nothing like the comfort of curling up with a good book. But, what if enjoying good books was not only a hobby but could help you excel in your career? Reading can be a great way to participate in passive training for your automotive career. Below are five exceptional sales and marketing books that can help you improve your sales skills and stay current on marketing industry trends. Take a look at these titles from some accomplished authors that we don’t think you’ll want to put down. Read More
4 ways to set the first service appointment that customers keep
While the new car buyer is sure to visit your dealership for a warranty repair, fewer are coming back for maintenance. Most customers prefer to go to a third-party mechanic, with the Cox Automotive Study suggesting the number is nearing 75%. While the data might be older, it’s been clear that nothing has changed recently. Considering how valuable dealership maintenance can be, what are some ways to set that first service appointment to ensure their return? Read More
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