Brian Allan: How to find balance with your staff and the content they post

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Some people would say salespeople are pseudo-celebrities when it comes to being known around town. As a dealer, you appreciate your staff engaging with customers on social media, but you certainly don’t want your salespeople thinking they’re so popular with their following that they can get by with posting over-the-top content, right? We wanted to know what Galpin Motors, the most successful Ford dealership in the world for the past 28 years, allows. Brian Allan, Director of Business Development for Galpin Motors, said there always has to be a balance.

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