The car-buying experience begins and ends with the customer experience. If customers aren’t satisfied early in the process, they likely won’t move forward with a purchase. If customers aren’t satisfied late in the process, they likely won’t be retained for future purchases. Today on CBT News, we welcomed world-renowned sales trainer Bob Burg to the […]
Best-selling author Bob Burg on how car dealers can apply the ‘go-giver’ philosophy to their customer experience
