spot_img
spot_img

AutoNation expands with RepairSmith to be the #1 leader in transportation solutions

AutoNation is set to acquire RepairSmith, a full-service mobile repair and maintenance company making solutions much more convenient and comprehensive for their customers. Today on Inside Automotive, we’re learning more about the expansion with AutoNation’s Executive Vice President and Chief Customer Experience Officer, Marc Cannon alongside the CEO of RepairSmith, Joel Milne.

After current CEO Mike Manley joined AutoNation, he observed that “the company is an outstanding retailer,” but he understood that in order to lead the industry in transportation solutions, they needed to grow. Since Mike joined the company, according to Cannon, “AutoNation purchased a strong group in Denver, acquired CIGFinancial division, and added RepairSmith on top of that.” As a result, AutoNation is creating a huge overlapping footprint.

Cannon declares, “whenever the downturn happens, the upturn is always in service.” Because customer satisfaction ratings within a firm are the basis for customer experience, the expansion allows them to engage with customers directly. Through COVID, Milne claimed, “we were able to visit consumers in a secure manner, where we could fix their vehicles in the driveway. Because they were so comfortable with that experience, we were able to really get around”. However, the fact that “they’ve never heard of us,” he continues, is the main reason customers didn’t utilize RepairSmith.

Milne emphasizes that “increasing our reach and brand awareness” is the goal of RepairSmith and AutoNation’s expansion. The challenge for dealers is staying in touch with clients as things move and change. But, because of the combined resources, the two businesses may be able to attract more customers.

AutoNation engages in a competitive win-win strategy by now being able to provide quicker client maintenance. Customers can easily be taken from point A to point Z by the providers of transportation solutions for all of their demands. In general, the expansion is focused on the customers and the providers of transportation solutions. According to Cannon, “we service all consumers, and our partnership with dealers assists in acquiring access to recalls to get taken care of on the go.” 


Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic by connecting with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook, LinkedIn, and TikTok to stay up to date.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

spot_img
CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

spot_img

Latest Articles

From our Publishing Partners