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automotiveMastermind integrates Mastermind technology with Tekion to enhance real-time insights for dealers

automotiveMastermind, a trusted data and technology provider in the automotive industry, integrated its Mastermind technology with Tekion, the innovator of the Automotive Retail Cloud (ARC) – the first and fastest cloud-native retail SaaS platform.

This integration will enable Tekion’s customer data to be shared automatically with Mastermind, which will enhance Mastermind’s capacity to forecast in-market purchasing behavior and foster engagement.

Moreover, through Tekion’s APC platform, dealers and their approved business partners, like OEMs and agencies, will have access to real-time Mastermind and Tekion cloud data. This connection will facilitate faster and more straightforward data sharing and business-critical activities than in the past.

“Mastermind’s latest integration syncs customer information from Tekion to unlock more powerful predictions and real-time insights that dealers can use to drive sales,” said Aaron Baldwin, chief product officer at automotiveMastermind. “As we continue to integrate Mastermind with high-profile industry leaders like Tekion, we can offer even greater capabilities to our dealer partners, allowing them to harness the full power of its technology.”

Additionally, this new integration adds the following capabilities to the Mastermind platform:

  • Improved automatic data syncing: This feature syncs Dealer Management System (DMS) sales data, service appointments, and inventory data together in one space to increase efficiency. It also improves retention by ensuring dealers can focus on tasks with a significant business impact rather than manually sending files.
  • Increased service-to-sales capabilities: This enables real-time service arrival notifications and appointment emails that inform dealers when a loyalty customer or a service-to-sales prospect is visiting the service drive.
  • Heightened data security: A secure API connection improves a dealer’s ability to protect and store sensitive customer data shared between Mastermind and Automotive Retail Cloud.

To learn more, visit

About automotiveMastermind

Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry’s trusted data and technology provider, driving value through actionable intelligence and personalized experiences. The company’s proprietary Mastermind solution uses the power of predictive analytics to enable retailers to connect with buyers and deliver an exceptional purchasing experience. Through a combination of behavioral predictive analytics, targeted marketing outreach, and expert consulting, Mastermind empowers dealers and OEMs to deliver automotive retail sales by seamlessly blending data and intelligence with personalized insights. automotiveMastermind is headquartered in New York City. For more information, visit

About Tekion

Positively disrupting an industry that has not seen disruption in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Founded in the Silicon Valley, Tekion employs over 2,500 innovators globally. For more information, visit

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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