At a recent auto retail digital conference, Frank J. Lopes, VP of FB Digital at Forrest & Blake Marketing and Advertising, was the keynote speaker. During his session, he interviewed...
On today's CBT Newscast for Wednesday, October 25th, 2017:
Exclusive Interview with NADA Chairman Mark Scarpelli
CBT's Jim Fitzpatrick invites NADA Chairman Mark Scarpelli to discuss topics including the NADA's hurricane relief...
CBT's Jim Fitzpatrick invites NADA Chairman Mark Scarpelli to discuss topics including the NADA's hurricane relief efforts, stair-step incentive programs, consumer trust, and more.
Automotive service industry experts estimate that service departments lose 25-35% of their customers every day from unanswered or poorly handled phone calls. In this week's episode of the Weekly Tune-Up,...
On today's CBT Newscast for Tuesday, October 24th, 2017:
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted...
On today's CBT Newscast for Monday, October 23rd, 2017:
When are Millennial shoppers going online to shop?
Due to the amount of data accumulated in the last five years, we know people...
Due to the amount of data accumulated in the last five years, we know people are doing research online. Over the same five years, Rune Hauge, Head of Growth with...
On today's CBT Newscast for Friday, October 20th, 2017:
Laura Madison: Are you taking advantage of service to sales opportunities?
While your focus is on the sales floor, waiting for customers to...
In a bid to mimic other online retail industries, several auto manufacturers have begun to offer services that reduce or eliminate time spent in the dealership. The first mainstream manufacturer...
On today's CBT Newscast for Thursday, October 19th, 2017:
How Facebook Messenger gets around car buying barriers
How do you create a barrier-free car buying experience for customers, especially when everything about...