Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers. As a result, many industry marketing...
Why It’s a Mistake
Having been on both sides of the aisle as a Salesperson and F&I Manager, I have my own experiences and stories that have absolutely convinced me that...
Larry Dorfman, CEO of EasyCare, is back to talk more about the SAVY app! When we last spoke he introduced us to SAVY Lot. Built for dealerships, it is an...
If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your existing marketing strategies, it is best...
Albany, NY– Auto/Mate Dealership Systems today announced that a team of five of its software developers placed first in the Hack Tech Valley (https://hacktechvalley.com) hackathon competition. The event was held...
Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can make changes and continue meeting customer...
Technology does not have to stop when a customer is in your store. Larry Dorfman, Chairman, and CEO of EasyCare Dealer Solutions, visits the studio to discuss how Dealers can...
Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will give us the advantage over our...
A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume Growth Bonus Program”, it is essentially...