TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%


Auto News

women

International Women’s Day is March 8th: How Women are changing the Auto Industry

- March 6, 2018
With International Women’s Day coming up this Thursday, March 8th, it’s a good time to take a step back and to evaluate where the automotive industry stands regarding women in...
search engine optimization

Writing SEO Rich Copy for Your Dealership Website

- March 5, 2018
Before we can even get into how you can have an SEO rich website, it’s important to know what SEO content is. SEO stands for ‘Search Engine Optimization’. Simply put,...

APCO Adds Anne Bélec to Board of Directors

- March 5, 2018
Norcross, GA, - APCO Holdings Inc., an innovative dealer solutions provider and administrator of vehicle service contracts sold by franchised and independent auto dealers throughout the U.S., announced the addition...
Tariff

How Trump’s Proposed Tariff On Steel and Aluminum Could Impact the Automotive Industry

- March 5, 2018
The American economy is like a set of dominoes. When one industry’s financial outlook changes, it can have a far-reaching effect on other sectors. Metaphorically, the dominoes begin to fall....
incentive programs

A Step Forward or Backward with Stair Step Incentive Programs?

- March 2, 2018
They’ve been cursed, blamed for sales blips, and looked down on by many dealers, manufacturers, and even retail customers. Yet, stair-step incentives, whether they are called such or manufacturer-to-dealer incentives...
marketing campaign

Capitalizing on National OEM Marketing Campaigns in Your Local Market

- March 1, 2018
National vs. Regional Marketing A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best possible way. The way your marketing...
teen drivers

What Features Are Parents of Teen Drivers Looking for Now

- March 1, 2018
Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with the intent to pass it along...
online guided shopping

Online Guided Selling as a Website Strategy

- February 28, 2018
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
social media

F&I and Social Media – 4 Ways to Boost Profits & Increase CSI

- February 28, 2018
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your...
vendor perks

Guess Who Foots the Bill for Those Vendor Perks?

- February 27, 2018
The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat. Don’t worry, they’ll be back; your...