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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
charity

How to Incorporate Charity and Community Give-Back into Your Dealership Branding

In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and...
training

Ford and Bosch Utilizing VR in Mach-E Training

Ford Motor Company and tech supplier Bosch have partnered to create a virtual reality training program for the Mustang Mach-E. This new program will...
online presence

5 Tips to Effectively Manage Your Dealership’s Online Presence

Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding...
conversation

5 Icebreakers That Will Start a Sale Off Right

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
sales calls

6 Things You Need to Know to Make Good Sales Calls

The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the...
rewards

Customer Rewards Programs: Do They Work?

The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up...
body language

Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers

It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a...
youtube

How To Sell More Cars With YouTube

The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...
Lisa Copelandvideo

How to Perfect Your Dealership’s Customer-Centric Message Through the COVID-19 Recovery – Lisa Copeland,...

In today’s segment, we’re pleased to welcome back Lisa Copeland, founder of Lisa Copeland Global, CEO of Cars Her Way, and host of the...
Brian Benstockvideo

Paragon Honda’s Brian Benstock Discusses Bright Spots in the Auto Retail Market Amid COVID-19

In today’s segment, we’re pleased to welcome back Brian Benstock, Partner GM and VP at Paragon Honda and Acura. Last time Brian was on our show, he and...
recon process

Improving Your Recon Processes in Today’s Climate

According to the Cox Automotive Auto Market Weekly Summary for June 1, 2020, the used vehicle market has rebounded better than previously forecasted. Compared...
Dave Andersonvideo

Dave Anderson Discusses the Importance of Creating a High Performing Dealership Culture as We...

In today’s segment, we’re pleased to welcome back Dave Anderson, motivational speaker, leadership strategist, and President of LearnToLead. Last time Dave was on our show, he and Jim...
Jeff Shorevideo

The Skill Sets Your Salespeople Need in Order to Thrive During the COVID-19 Recovery...

On today's show, we’re pleased to welcome back Jeff Shore, CEO of Shore Consulting, best-selling author, and B2C sales expert. In this segment, he...

Combining Artificial and Human Intelligence to Maximize Dealership Results

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the role that AI has to play in...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel