Chana Perton

180 POSTS 0 COMMENTS
Chana is an freelance journalist for Atlanta Small Business Network
marketing

Digital Marketing Through Video: How to Do It Well

Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that...
mentorship

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
charity

How to Incorporate Charity and Community Give-Back into Your Dealership Branding

In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and...
training

Ford and Bosch Utilizing VR in Mach-E Training

Ford Motor Company and tech supplier Bosch have partnered to create a virtual reality training program for the Mustang Mach-E. This new program will...
online presence

5 Tips to Effectively Manage Your Dealership’s Online Presence

Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding...
conversation

5 Icebreakers That Will Start a Sale Off Right

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
sales calls

6 Things You Need to Know to Make Good Sales Calls

The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the...
rewards

Customer Rewards Programs: Do They Work?

The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up...
transportationvideo

Manheim’s Joe Kichler Discusses Ramping Up Transportation Activity to Meet Wholesale Demand

While there’s been a lot of focus on how the COVID-19 pandemic has impacted automotive retail sales and inventory management strategies, it has also...
vehicle

Used Vehicle Demand in the US is Shaking Up Inventories

With costs of new vehicles rising and consumers’ pocketbooks still being strained by the coronavirus pandemic, used vehicle demand has significantly spiked since the...
digital car sales

How Digital Car Sales May Drive the Industry in Second Half of 2020

Six trends have been identified in a Cars.com press release that indicate digital auto sales are going to play a significant role. As the...
onlinevideo

How to Successfully Engage Your Car Buying Customers Online

Now more than ever, the car buying journey is no longer confined to a showroom or dealership lot. Creating a more connected, personalized, and...
digital

How Digital Tools are Empowering Dealers to Keep Calm and Carry On

Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers....

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...