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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
tariffs

The Industry is Coming Together to Oppose Trump Tariffs

It’s rare to find something that creates as much unity in the car industry as President Trump’s proposed tariffs on automotive imports. Manufacturers, dealers,...
digital dealer

Don’t Miss The Digital Dealer Expo 2019

April is just around the corner and with it comes this year’s Digital Dealer Expo. From April 9 through 12th, Orange County Convention Center...

Tesla’s “Start” Program Begins Training the Next Generation of Service Techs

It’s not just how we think of driving that Tesla aims to change, but how we think of mechanics and education as well. As the...
auto industry

Here’s What’s Coming Up in the Auto Industry

March Automotive Cybersecurity Date: March 27-29 Location: Detroit, Michigan Admission: From $549 Cybersecurity is of growing importance to the automotive industry. This event will host prestigious speakers sharing insights...
time management

Manage Your Dealership and Your Time

You invest many resources in your dealership. Out of those, perhaps the most valuable is time. For this reason, time management is critical for...
Ford

Ford’s Big Investment In EV’s and American Jobs

Ford is going all-in with electric vehicles. On Wednesday the company announced plans to sink almost $1 billion into electric and autonomous cars, with...
chatbots

How This Feature is Changing The Automotive Experience

Just when you got used to social media, things are changing up again. While it’s not time to close out your Facebook account or...
models

These Car Models Top List of “Slow to Leave Lot”

2018 was a mixed-bag year for the car industry. While sales seemed to rise, there were signs of change, omens strong enough to prompt...

Mazda Changing Things Up With New Appointments

Tuesday, Mazda announced announced several leadership changes to its North American Operations. The current CEO and President of Mazda North American Operations (MNAO), Masahiro...
tax credits

Trump Budget Aims to End Electric Vehicle Tax Credits

Slipped in amongst other budget saving measures in the 150-page 2020 fiscal year budget proposed by the Trump Administration was “Repeal the qualified plug-in...
Carvana

“The Amazon of Auto” Carvana Restores Faith From Investors

Despite the “massive losses and negative cash flow” that Carvana has experienced within the past few years, the used auto retailer is making a...
paid searchvideo

How to Reduce Your Dealership’s Paid Search Advertising Waste – James Grace, CEO of...

When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...
F&Ivideo

Increase Your F&I Department’s PVR with These 3 Strategies – Adam Marburger, Ascent Dealer...

On today’s show, we welcome back Adam Marburger, F&I expert, and President of Ascent Dealer Services. Adam always has great insight into what makes...
middle managersvideo

How to Set Up Your Middle Managers for Long-Term Success in the Dealership –...

On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with...
appointment

Turning a Phone Call Into an Appointment

It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...

Creating a Comfortable Environment for Your Customer

On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Thinking Outside the F&I Box

Depending on the culture of your dealership, it ma make sense for a salesperson to undertake part of the F&I process. On today's episode...

It’s Time for a New Conversation

If you have an underperformer on your team, chances are you've had the same conversation with them multiple times. It's time for a new...