Home Authors Posts by Chana Perton

Chana Perton

61 POSTS 0 COMMENTS
tariffs

Studies Show Tariffs Will Lead to Steep Price Increases

By now, most have heard something about the Trump Administration’s planned auto tariffs. The president campaigned under promises to help a flagging auto industry...
branding

5 Reasons Why You Should Focus on Branding Your Dealership

A common misconception is that branding revolves around a slogan or a logo. Though these might be key elements of the process, it does...
Trade Deal

Automakers React Positively To Trade Deal Announcement

In a show of optimism, auto shares rose following President Trump’s announcement of a new trade deal between the US, Canada, and Mexico on...
team building

How Much Time and Money Do You Waste On Team Building?

Team building is seen as essential to businesses and corporate culture. Every year, businesses large and small shell out hundreds to thousands on company...
incentives

Boost Your Dealership Visibility With Incentives and Freebies

In 1887, the Coca-Cola Company sent out coupons for one free drink to thousands of Americans. The result? Over 8 million free drinks were...
winter

Winter Is Coming, What Is your Dealership Offering?

Though it might still feel like summer where you live, winter is indeed on its way. With it comes all kinds of challenges for...
script

Is it Time to Update Your Phone Script? Here’s What it Should Include

Despite all the emerging technology, cold calling remains one of the most powerful tools in a salesperson’s box. Though customers are increasingly looking to...
salesperson

5 Qualities Every Successful Salesperson Needs to Have

Want to improve your sales capacity? While some salespeople have an innate sense of how to rise above the pack, the truth is anyone...
online salesperson

How Your Dealership Can Benefit From Having An Online Salesperson

Are you looking for a way to increase business? The answer may be to hire a designated online salesperson at your dealership. The internet...
customer complaints

How to Avoid 5 Common Customer Complaints

No one’s perfect. No matter how well you run your dealership, there likely will be some customer complaints. That said, just because you’re bound...
networkvideo

The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele –...

Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make...
sales

How to Recruit Top Talent for Your Sales Team – Mark Tewart

Every dealer knows that the auto industry has its cycles. As we approach the end of the year, car sales usually see a slump...
costs

How to Cut Costs and Improve Quality in your Service Department

A well-functioning service department is the lifeblood of any dealership. In many ways, it is the face of your dealership that customers experience more...
F&I profit

5 of 6 Public Dealer Groups Report F&I Profit Increases for Q3

F&I per vehicle profits appear to be on the rise. Reports from five of the six publicly traded auto groups indicate that F&I gross...
Joe Verde

Veteran’s Day Has a Special Meaning For Trainer Joe Verde

While most readers associate Joe Verde with his dynamic training classes on sales and sales management, you probably don’t know that he grew up...

Repetition – The Mother of All Skills

On this week's episode of On the Mark, Mark Tewart talks to you about an important pillar of sales success and the mother of...

How to Jumpstart Your Fixed-Ops

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.

Kerrigan Report: Lithia Motors Sees Gains in October

Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss October’s  Kerrigan Index and the marketplace’s reaction. The Kerrigan Index™ is composed of the seven publicly...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...