Home Authors Posts by Chana Perton

Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
Ford

Ford Sales Decline for a Fourth Straight Quarter

Founded in 1903 by Henry Ford, the Ford Motor Company revolutionized the industry many times over. As part of the “Big Three” US automakers,...
best practices

Focusing Efforts When Developing Best Practices at Your Dealership

You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to...
zero emissions

What Zero-Emissions Means for Dealers and Why It Matters

When Governor Jared Polis (D. Colorado) ran for office this past November, he campaigned on a promise to power the state via renewable energy...
surveys

Creating Post-Purchase Surveys That Yield Useful Results

Customer feedback is a valuable tool for businesses of all kinds, and dealerships are no exception. Feedback allows you to fine-tune your operation, strengthening...
automation

Not Just a Dealer, but a Teacher

The sheer variety of models and features available on lots today is staggering. Where once shoppers had only a handful of options to choose...
ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
electric vehicles

Two Standard Oil Companies to Usher in an Age of Electric Vehicles

If you’ve been on the fence about introducing Electric Vehicles (EVs) to your customers, now is the perfect time to get on board. Previously,...
diversity

Why Building Diversity in Your Leadership Rolls is Important

Diversity in the workplace can be a contentious word. Many interpret the directive to mean that a variety of external likenesses need to be...
print advertising

Is There Still Value in Print Advertising?

We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era,...
Lisa copelandvideo

How Dealerships Can Enhance Work-Life Balance and Attract More Females to the Industry –...

Lisa Copeland, CEO of Cars Her Way, recently joined us in-studio and discussed trends in retail automotive, enhancing work-life balance, and how dealerships can...
connected car

The Growing Impact of the “Connected Car,”: Four Ways This Can Affect Your Dealership

Today’s cars have become a one-stop-shop for transportation, security, and infotainment. Not only can you drive and play music, but you can now take...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
CRMvideo

Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg

 Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help...
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...

Riches and Niches

On today’s episode of On the Mark, Mark Tewart talks about riches and niches. The worst thing you can do is try to be...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...