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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
online presence

5 Tips to Effectively Manage Your Dealership’s Online Presence

Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding...
Kelley Blue Book

KBB Names the 2019 Top 10 Back-to-School Cars for Students

A new car can take the sting out of summer's end. With school only a few weeks away, new drivers and their parents are...
hiring process

Best Practices to Remember During the Hiring Process for Your Dealership

Few things remain unchanged as time passes. Whether they become outmoded or obsolete, there is little that hasn’t been touched by Father Time’s hands....
dealership

Modernizing Your Dealership from the Top Down

It might not look quite like a Jetson's episode, but we've arrived in the future. And though we don't have flying cars on our...
Autotrader

Sizzling Sales: Autotrader Names 10 Hottest Used Cars for Summer 2019

Nothing says summer freedom like hitting the road. If a shopper who’s holding back because you don’t want to spend endless hours online to...
Monday

How to Energize Your Salespeople on Monday Mornings and Start Off the Week Strong

It’s not just Garfield who hates Mondays; most humans aren’t thrilled to be back in the office at the beginning of the week. The...
theft

How to Reduce Dealership Theft Risks

Nine cars were stolen off two lots in Jacksonville, Arkansas; close to $1 million in cars were stolen from dealerships in Franklin, Tennessee; and...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
personality

The 5 Personality Traits That Winning Auto Retailers Have

A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on...
mistakes

Common Mistakes in Digital Retailing and How to Avoid Them

Digital car deals are not just here, they are inevitable. Trends across all retail sectors show increased reliance on the internet to find, weigh,...
service

5 Tips and Strategies for an Effective Service Department Mentoring Program

Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
video

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming...
EV owners

EV Owners Face Rising Taxes and Fees in Over 25 States

Many consumers who have made the switch to an electric vehicle (EV) will tell you they have enjoyed the benefits they have received from...
phone calls

Phone Calls: The Good, the Bad, and the Exceptional

Competition is heating up.  Shoppers are more informed than ever.  Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...

Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...