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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
digital communication

The Importance of Communicating Digitally With Automotive Consumers

As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along...
best practices

Focusing Efforts When Developing Best Practices at Your Dealership

You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to...
education

The Benefits of Having a Customer Education Campaign at Your Dealership

Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
mentorship

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
connected customer

How to Reach and Engage the Connected Customer

There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who...
marijuana

What Dealerships Need to Know About Complying with CBD and Marijuana Laws

It's important to preface any discussion regarding drugs by recommending dealerships speak with a knowledgeable attorney who understands the nuances of the subject. The...
auto

How Innovation is Expanding Entrepreneurial Opportunities in the Retail Auto Industry

It’s an exciting time to be on the road. Not since the days when humans transitioned from equine transit to machine has there been...
turnover rate

Perks and Policies that Drive Retention

Cox Automotive’s Dealership Staffing study pointed out some worrying hiring trends in the auto industry. It found a 40% overall dealership staff turnover rate,...
divas

Addressing the Divas at Your Dealership

Are there two kings in your castle? If so, you may have a diva on your hands. A diva is a salesperson in it...
communication

How Your Dealership Staff Can Improve Their Communication with Customers

Successful customer interactions are just as important today as they were when the first cars left factories at the turn of the century. That...
inventory managementvideo

Fast Talk: Brian Finkelmeyer and Patrick Janes Take a Look at the Nuances of...

In this segment of Fast Talk, vAuto's Brian Finkelmeyer and Patrick Janes discuss the challenges dealers face when it comes to inventory management; both...
boomers

What the Baby Boomer Buyer Expects from F&I

There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know...
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
social media

How Social Media Influencers Are Changing the Auto Industry

As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center....
newscast

Four Ways Your Dealership Can Use a Sales Funnel

The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...

Adjusting Your Language for the Customer

On this week's episode of On the Mark, Mark Tewart talks about the power of language and how it can both help and hurt...

Accountability in Dealership Management

On this week's episode of Kain & Company, David Kain goes over the role of managers and how critical it is to be held...

Marketing and Sales Attribution

On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...