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Chana Perton

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customer complaints

How to Avoid 5 Common Customer Complaints

No one’s perfect. No matter how well you run your dealership, there likely will be some customer complaints. That said, just because you’re bound...
prepaid maintenance plans

With Prepaid Maintenance Plans Everyone Wins

According to a recent article by Wards Auto, an Atlanta Nissan dealership is doing well selling prepaid maintenance plans. The dealership, Town Center Nissan,...
respect

Tips for New Managers: Earn Respect From the Start

One of the most challenging aspects of managing a business is earning employee respect. No matter if you’re new to the dealership or have...
auto events

Take Advantage of 5 Upcoming Auto Events

The summer might be coming to an end, and 2019 isn’t too far away. Though it might feel like things are winding down, the...
subscriptions

Auto Subscriptions Hit Red Tape

Car subscriptions are one of the hottest trends automakers are currently jumping on, but red tape might prove to be a significant stumbling block...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
newscast

Digital Hubs in Your Dealership: A Smart Investment?

Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and...
listing

Seller Beware: Failures in Facebook Listings

Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring...
Newscast

What Kind of Salesperson Are You?

Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales...
customer experience

Mapping Your Online Customer Experience

In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the...
audience targetingvideo

How to Create an Efficient Audience Targeting Strategy For Your Dealership – Brian Finkelmeyer,...

According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for...
mind the gap

‘Mind the Gap’ Between Acquisition and Retail Ready

For 50 years, loudspeakers in London subways have cautioned riders to watch their step when boarding and de-boarding. This omnipresent “Mind the Gap” alert...
air filters

The Profit in Cabin Air Filters

In a time when the media often speaks about air pollution and the health benefits of clean air, it is hard to believe that...
team

Give Thanks for Your Team

At this time of year, we’re given a lot of opportunities to share how thankful we are for our family and friends. But an...

Breaking the F&I Stereotype – Simple Steps, Powerful Results

For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

What’s the Real Secret to Success?

"The speed of the boss is the speed of the team." On today's episode of Kain & Co., David goes over this quote and...

Repetition – The Mother of All Skills

On this week's episode of On the Mark, Mark Tewart talks to you about an important pillar of sales success and the mother of...

How to Jumpstart Your Fixed-Ops

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.