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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network

Auto Loan Interest Rates Continue to Soar

Auto loan interest rates continue to go up, according to a recent Edmunds analysis, with rates reaching their highest in a decade. Looking at...
plug-in hybrid

Jeep to Join the Ranks of Plug-In-Hybrids

The brand whose mission is to “go anywhere, do anything,” is indeed going and doing. This year the company has already generated a buzz...
sales goals

A Constructive Approach to Missed Sales Goals

There’s no way of getting around it: as a manager, there will be unpleasant situations that you personally have to deal with. As much...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
auto loan

What Dealers Can Do as Auto Loan Delinquencies Rise

Last week the Federal Reserve Bank of New York revealed that auto loan delinquencies rose significantly in the past year. According to their data,...
February

February Foretells Slower New Vehicle Sales in 2019

Punxsutawney Phil predicted an early spring on February 2nd, but as we head nearer to the end of the month, it looks like the...
automotive research

What’s Going on With Trump and Tariffs

President Trump’s race to make America’s economy great again pretty much stalled from the word “go” largely thanks to the Commander in Chief’s own...
software

The Next Ten Years: Transitioning from Hardware to Software

To anyone who’s tinkered with a car lately, it’s clear that the cars of today are not the same as those our forbearers drove....
GM

General Motors is Transforming Itself to Reflect a Transforming Industry

When it comes to foresight, General Motors is proving itself to be a leading Seer of Automotives. In a year when other Titans of...
sales calls

6 Things You Need to Know to Make Good Sales Calls

The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the...
Mark Tewartvideo

How to Integrate Technology in Your Dealership and Modernize Your Customer Experience – Mark...

On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of...
car shopping

Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study

Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they...
middle managersvideo

How to Set Up Your Middle Managers for Long-Term Success in the Dealership –...

On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with...
techs

Creating the Perfect Work Environment for Retaining Techs

Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to...
appointment

Turning a Phone Call Into an Appointment

It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...

Creating a Comfortable Environment for Your Customer

On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Thinking Outside the F&I Box

Depending on the culture of your dealership, it ma make sense for a salesperson to undertake part of the F&I process. On today's episode...

It’s Time for a New Conversation

If you have an underperformer on your team, chances are you've had the same conversation with them multiple times. It's time for a new...