Home Authors Posts by Chana Perton

Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
advertising

Traditional Advertising Is Dead. Or is it?

The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority--or all--of their...
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
appearance

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
charity

How to Incorporate Charity and Community Give-Back into Your Dealership Branding

In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and...
social media

6 Video Ideas for Social Media Outreach

Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers...
rejection

Positive Reactions to Negative Rejections

Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the...
resale value

The Big Winners from the J.D. Power Resale Value Awards

Retaining substantial resale value is a game-changer in the auto industry. "One of the biggest concerns for many new-vehicle owners is depreciation," said Jonathan...
rental

Why Your Dealership Might Consider Working with a Car Rental Company

There are many ways used vehicles make their way to dealerships, but perhaps one of the more unique tracks is through car rental companies. ...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
team

Six Motivational Quotes Dealers Can Use to Inspire Their Team

Fifty-three percent of workers in the United States are disengaged at the workplace. The numbers have gotten better since 2017, but they are still...
Shawn Haysvideo

Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors

On today’s show, we welcome back Your Car Guy Shawn Hays, co-founder of Sales Hustler and GM at CMA Colonial Chevrolet in Richmond, VA. VIDEO...
repair guidevideo

Jim Roche of Cox Automotive Explains How the KBB Auto Repair Guide Can Help...

On today's show, Cox Automotive Vice President, Jim Roche joins CBT to discuss the many capabilities of Kelley Blue Book's brand new auto repair...
auction volumevideo

Inventory and Auction Volume: The Latest from J.D. Power’s Larry Dixon

On today's edition of CBT News, we speak to Larry Dixon, Senior Director of valuation services at J.D. Power. Larry gives us an update...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...

Adjusting Your Language for the Customer

On this week's episode of On the Mark, Mark Tewart talks about the power of language and how it can both help and hurt...

Accountability in Dealership Management

On this week's episode of Kain & Company, David Kain goes over the role of managers and how critical it is to be held...

Marketing and Sales Attribution

On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...