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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
mentorship

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
FordPass

Ford Focusing on Customers With New Rewards Program

In 2016, Ford launched FordPass stating at the time that they planned “to do for car owners what iTunes did for music fans.” The...
Health and Wellness

Promote Health and Wellness at Your Dealership

Looking to retain employees and cut operating costs at your dealership? Promoting health and wellness is one powerful way to accomplish both those objectives....
online presence

5 Tips to Effectively Manage Your Dealership’s Online Presence

Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding...
features

The Most Appealing Features for Car Buyers Now

Cars have always been at the forefront of innovation, but lately they’ve really taken off. It seems like every company is racing to cram...
USMCA

Eyes on Auto Industry as USMCA Nears Ratification

A cornerstone of the 2016 elections was the North American Free Trade Agreement (NAFTA). Put simply, candidate Trump did not like it. He promised...
team building

How Much Time and Money Do You Waste On Team Building?

Team building is seen as essential to businesses and corporate culture. Every year, businesses large and small shell out hundreds to thousands on company...
SUVs

US Market to Get Fierce Over SUVs

The first quarter of 2019 showed a rough start for almost all brands. Some of the blame goes to factors like weather, low tax...
shared cars

The Evolving Face of Car Sharing Legislation

Car sharing, a platform that allows for short term car rentals from private citizens or designated entities. Though it’s been around for a while,...
advertisingvideo

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...

 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
dealership

Climbing the Ladder of Success in a Dealership

There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you...
inbound

How to Properly Handle Inbound Service Calls for Greater Profitability

After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
conflict

6 Strategies to Manage Conflict and Improve Working Relationships

Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...