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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
youtube

How To Sell More Cars With Youtube

The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
rewards

Customer Rewards Programs: Do They Work?

The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up...
sales calls

6 Things You Need to Know to Make Good Sales Calls

The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the...
turnover

Alleviate Dealership Turnover with These Proven Strategies

High employee turnover creates high costs for dealerships. In addition to the cost of finding a new team member and negotiating a new salary,...
sales goals

A Constructive Approach to Missed Sales Goals

There’s no way of getting around it: as a manager, there will be unpleasant situations that you personally have to deal with. As much...
leasing

Vehicle Leasing: Then and Now

Though it started promising, the end of the new millennium's first decade was a recession that the nation is only beginning to claw out...
body language

Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers

It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a...
print advertising

Is There Still Value in Print Advertising?

We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era,...
turnover rate

Perks and Policies that Drive Retention

Cox Automotive’s Dealership Staffing study pointed out some worrying hiring trends in the auto industry. It found a 40% overall dealership staff turnover rate,...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
service

5 Tips and Strategies for an Effective Service Department Mentoring Program

Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
EV owners

EV Owners Face Rising Taxes and Fees in Over 25 States

Many consumers who have made the switch to an electric vehicle (EV) will tell you they have enjoyed the benefits they have received from...
websitevideo

The Importance of Building Your Dealership’s Website with the User Experience in Mind –...

According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....
video

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...

Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...