TSLA372.110-5.83%
GM82.6302.06%
F12.7100.11%
RIVN15.4700.18%
CYD33.0301.83%
HMC32.9300.74%
TM190.3403.62%
CVNA65.0600.88%
PAG209.6201.65%
LAD316.4206.82%
AN166.9804.09%
GPI252.1804.39%
ABG185.1505.21%
SAH64.9502.47%
TSLA372.110-5.83%
GM82.6302.06%
F12.7100.11%
RIVN15.4700.18%
CYD33.0301.83%
HMC32.9300.74%
TM190.3403.62%
CVNA65.0600.88%
PAG209.6201.65%
LAD316.4206.82%
AN166.9804.09%
GPI252.1804.39%
ABG185.1505.21%
SAH64.9502.47%
TSLA372.110-5.83%
GM82.6302.06%
F12.7100.11%
RIVN15.4700.18%
CYD33.0301.83%
HMC32.9300.74%
TM190.3403.62%
CVNA65.0600.88%
PAG209.6201.65%
LAD316.4206.82%
AN166.9804.09%
GPI252.1804.39%
ABG185.1505.21%
SAH64.9502.47%


Articles

Dealership Video

Effective Dealership Video Is As Close As Your Smartphone

- July 1, 2015
Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON In 2015, car buyers are more connected and knowledgeable than ever...
Sales & Marketing Daily Automotive News
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

- July 1, 2015
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...
Sales & Marketing Auto News
complete credit applications

F&I And Sales On Same On Same Online Platform

- July 1, 2015
If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous. BY PETE MACINNIS Today’s digital shoppers expect a satisfying shopping experience. They want to...
Sales & Marketing F&I
Service Manager’s Performance

How A Dealer Should Evaluate A Service Manager’s Performance

- July 1, 2015
Everyone talks about metrics, but why not focus instead on the behaviors that the manager's service advisors show every day? BY GLENN PASCH I remember the first dealership for which I...
Management & Leadership Fixed-Ops
SEO tactics

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

- July 1, 2015
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by now knows the importance of a...
Sales & Marketing Daily Automotive News
Owner Retention

Owner Retention Versus Owner Replacement

- June 9, 2015
Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED As part of the fixed operations profit potential analysis that we conduct for our dealers, we prepare a trend...
Sales & Marketing Fixed-Ops
empowering leader

Test Your Willingness To Help Others Lead

- June 9, 2015
Quick self-exam reveals your inclinations as an ‘empowering leader.’ BY TOM KUKLA Among the important questions that successful leaders should frequently ask themselves is, Am I helping others develop their potential as...
Management & Leadership Auto News

Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States

- June 9, 2015
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...
Sales & Marketing Daily Automotive News

Keeping Tabs On What Your Dealership Might Be Worth Today

- June 9, 2015
Owners can try their own valuation calculations to estimate possible price tag in a hot deal market. BY JON MCKENNA As any exec in the industry knows if he hasn’t been...
Articles
Manage Phone Performance

It’s Impossible For Dealers To Manage Phone Performance Too Aggressively

- June 1, 2015
CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent a ton of money on marketing....
Management & Leadership Sales & Marketing


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