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Social media success: A powerful blueprint for dealership dominance
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue.
In...
Why the demo drive remains the most critical step in closing sales
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...
AI, SEO, and GEO: What dealers need to know to stay competitive in digital marketing
As artificial intelligence reshapes digital marketing, confusion around generative engine optimization (GEO) is leading some dealerships to misallocate budget and miss opportunities. Brooke Furniss, BZ Consultants Group, joins us on...
A shift in control: Modern dealer marketing and access to agency-grade buying tools
For years, automotive marketing has operated a clear structural hierarchy.
Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
