62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby Boomers. Boomers control 70% of the...
J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER
Want to know whether young girls aged 12...
Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE
If you want to sell more cars, you have to get shoppers into your showroom, according to...
How to convert extra visits into dollars for your dealership. BY ANNE FLEMING
Women visit 30 percent more dealerships than men prior to buying a car, according to a Women-Drivers.com study....
Having a skilled and talented workforce is central to a healthy and profitable dealership.
BY GREG SMITH
Just imagine walking through the doors of your dealership noticing the happy and smiling faces...
Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS
Easily the biggest challenge I hear from...
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY
Henry Ford once said he knew that half of every dollar he spent on advertising was...
Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership.
BY ZACH KLEMPF
Dealerships without any meaningful online presence are...
Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY CAROL WHITE
When Victoria Rusnak joined her...
It takes more than just ‘showing up’ to be successful.
BY MARK TEWART
Woody Allen said, “Eighty percent of success is just showing up.” If that were the case 80 percent of...