You don't want hybird car sales reps, so consider a change in the F&I process.
BY MARK TEWART
Doesn’t it make more sense to let them handle any issue your customer has...
Lack of support from the top is holding dealerships back on social selling and marketing.
BY LAURA MADISON
A social media movement is rocking the retail automotive sector, but the people at...
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA
Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
Identify the kind of customer experience you want, and let procedures, hiring and training drive it. BY GLENN PASCH
The word “culture” gets thrown around routinely in corporate meetings and events,...
Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA
Back in 2004, Zeigler Auto Group ran four stores, covered staff training with an occasional...
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING
Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain as a dealer too many times:...
Remember that the RISC is active as soon as the customer signs it, so be deliberate. BY TONY DUPAQUIER
As business managers, it is our responsibility to protect the dealership’s interests...
If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK
I would encourage franchised dealers that also sell used...
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics.
BY AMY FARLEY
Digital marketing for car dealers isn’t just about...