TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Articles

phone habits

Fix the Phone Leak or Fade Away

- March 31, 2016
Don’t let Bad Phone Habits Disconnect Your Customers By Mike Haeg More mobile shopping, more targeted marketing, more car shoppers than ever before.  This means more calls and more competition.  Before you decide to...
Daily Automotive News Auto News
Co-op Advertising

Dealers & Co-Op: Usage, Attitudes, Obstacles

- March 30, 2016
There’s a Place for Digital Marketing in Co-op Advertising By Gary Galloway In last month’s article, I discussed the dealership surveys, interviews with brand managers and analysis of trends in automotive advertising...
Articles
automotive compliance

Automotive Compliance vs. Ethics: The Lines are Getting Blurry

- March 30, 2016
Taking an ethical approach may seem hard but has long-term benefits By Jim Radogna Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships...
Sales & Marketing Daily Automotive News
test drive

Turn a Test Drive Into A Sale

- March 30, 2016
Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the likelihood of there being a nexus...
Sales & Marketing Auto News
PPC vendor

Your PPC Vendor Can’t Answer The Big Question

- March 29, 2016
Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment By Gino Cipperoni How many cars did my digital marketing sell me? That’s the Big Question. Every month, dealers call...
Articles
ad clutter

Too Much Ad Clutter Hurts Online Searches

- March 28, 2016
Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....
Sales & Marketing Auto News
Fixed-Ops Profitable

Make Fixed-Ops Profitable

- March 27, 2016
Stop Waiting, Help is not coming! By Jeff Cowan Is your fixed-ops profitable?  They should be. Think about it.  If people are not buying new cars then they are keeping the ones that...
Daily Automotive News Fixed-Ops
id drive

ID Drive’s Finance Pre-qualification Abilities Shorten Sales Times

- March 27, 2016
Better Closing Rates and Customer Satisfaction Among the Benefits By Pete MacInnis Dealers and their F&I managers are always looking for an easier and quicker way to pre-qualify customers in order to shorten...
Sales & Marketing F&I
facebook ads

Facebook Ads Target Service Customers

- March 27, 2016
Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
Sales & Marketing Auto News
employee theft

Limit Your Vulnerability to Employee Theft

- March 27, 2016
Are Your Employees Hiding Anything? By Chuck Sujansky Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread is the problem? Ninety-five percent of...
Management & Leadership Auto News


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