TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Articles

brand values

Benefits of a Customer’s Seal of Approval

- December 12, 2017
Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are intangible promises made tangible through recognizable...
mobile marketing

Mobile Marketing Opportunities For Auto Dealerships

- December 11, 2017
As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still around with apps like Pandora, Spotify,...
toxic personalities

Toxic personalities that negatively affect your dealership

- December 11, 2017
If managers were paid a bonus to lower the turnover rate among their staff, they would pay more attention to getting rid of conflict and friction. Managers are rated by...
buyers

How to Get Buyers to Visit Your Dealership between Purchases

- December 8, 2017
Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your dealership, but the real secret lies...
online

5 Ways to Win Online

- December 8, 2017
I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is always the same: First and foremost,...
driverless vehicles

The Unintended Impact of Driverless Vehicles

- December 7, 2017
Fully autonomous vehicles are likely hitting a dealership showroom near you long before you thought possible.  The reason why this is likely occurring sooner rather than later is because of...
cars.com

Whatever Happened to Promotion?

- December 7, 2017
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
maserati

Why Maserati and other manufacturers may want to skip the dealer

- December 6, 2017
A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking to exclude coming electric vehicles and...
tax reform

NADA and Grassroots Efforts Lead to Senate Tax Bill Amendment

- December 6, 2017
The government regulation process is forever fluid and unpredictable, but auto dealers caught a break with the Senate’s new tax reform bill. On December 2, 2017, the Senate passed the...
training

Five Low-Cost Resources for Dealers and Their Employees to Stay “Skilled-Up”

- December 5, 2017
Training and professional development are essential to staying up-to-date on industry trends. From new automobile technologies to consumer buying habits, the automotive industry is forever changing. While everyone can agree...


CBT News
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