Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it time and again - if your...
Management and leadership are two different things. There is an old saying that “You manage things and you lead people.” Managing and leading are both are essential to the success...
Everyone craves the opportunity to advance to the next level. Today you are a salesperson on the floor or service advisor in the bay. You have set your sights on...
In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about constantly. At most basic level how...
Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand...
Leadership seems to be a popular buzzword these days. However, in order to create a true culture where leadership is modeled, expected and lived out on a daily basis, it...
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are a number of factors that come...
As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in,...
It might seem like a rhetorical question and one that is usually followed by a resounding “DUH!” The harsh truth is that it is extremely difficult to level out the...