TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


Articles

digital marketing

Digital Marketing 101: Do You Have a Handle on the Basics?

- December 27, 2019
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it time and again - if your...
people

Are You A Leader Or An Enabler?

- December 26, 2019
Management and leadership are two different things. There is an old saying that “You manage things and you lead people.” Managing and leading are both are essential to the success...
lead

Are You Ready to Lead?: The Big Difference Between Leading and Managing

- December 26, 2019
Everyone craves the opportunity to advance to the next level. Today you are a salesperson on the floor or service advisor in the bay. You have set your sights on...
greeting

Effective Greeting Requires Planning and Professionalism

- December 25, 2019
In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about constantly. At most basic level how...
price

Earn Car Buyer Trust: Brand Your Price

- December 25, 2019
Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand...
leader

5 Things Every Leader Must Do

- December 24, 2019
Leadership seems to be a popular buzzword these days. However, in order to create a true culture where leadership is modeled, expected and lived out on a daily basis, it...
websites

Want More Leads? Give Your Guests a Nudge

- December 24, 2019
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be.  There are a number of factors that come...
showroom

Stop Doing Calisthenics in the Showroom

- December 23, 2019
As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in,...
attitude

Want to Sustain Growth? Here’s How to Develop More Leaders

- December 23, 2019
It might seem like a rhetorical question and one that is usually followed by a resounding “DUH!” The harsh truth is that it is extremely difficult to level out the...
internet leads

Increase Sales With This One Tweak

- December 20, 2019
“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing guy? If so, I want you...