For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than have to deal with the fast-talking...
Ford Motor Company and tech supplier Bosch have partnered to create a virtual reality training program for the Mustang Mach-E. This new program will allow technicians to learn how to...
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still...
Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves using your product or service. Good...
Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily as effective as it is today....
Have you ever watched an older movie and asked, “Why don't they make them like that anymore?” I know why they don't. It’s because no one would buy a ticket...
Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group—shared...
According to research done at the University of California, motivated employees are about 30% more productive than other employees. They are also about 90% less likely to leave for another...
We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing an experience that is markedly different...
Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what makes a great leader in the...