Maximizing the effectiveness of the service department is largely contingent on having the right insights and tools to understand current operations. On today’s episode of Driving Solutions, we welcome Leigh Silver, CEO of Dynatron Software, to provide further insights.
Dynatron Software is helping dealerships across North America maximize the profitability of their service and parts departments by turning complex operational data into actionable insights.
Founded nearly 30 years ago by Doug Bradley and Ray Branch, Dynatron was acquired by Leigh Silver and his family about 11 years ago. The Silver family brought decades of fixed-operations experience in the dealership, which enables them to expand the company’s reach and make its tools more accessible to a broader range of dealers.
Since the acquisition, Dynatron has grown from serving roughly 300 dealerships to more than 4,000 clients in the U.S. and Canada. The company combines software and consulting to provide turnkey solutions that help dealerships understand what their data is showing and how to act on it effectively.
“We’re able to understand at a dealership level, at a DMS level… exactly what the information means. We’re then able to translate into what should be done, and we’re able to tell how big the opportunity really is.”
Silver said many dealerships struggle to interpret the wealth of data available from DMS systems, service operations, and line-item metrics. Dynatron translates these numbers into practical strategies that improve efficiency, optimize the retention of aging vehicles, and enhance profitability in service and parts departments.
The company emphasizes sustained focus on fixed operations as a primary profit center. Alignment between dealer principals, general managers, and fixed operations leaders is critical, Silver noted, to ensure that data-driven strategies are implemented effectively and yield lasting results.
Dealerships using Dynatron’s tools can identify high-value opportunities and correct process inefficiencies, helping them maintain competitive pricing and demonstrate the value of OEM service over aftermarket options. The approach is particularly relevant as vehicles on the road age, and the cost of new cars continues to rise, creating greater reliance on fixed operations for dealer profitability.
Dynatron also addresses evolving industry trends, including the increasing complexity of servicing electric vehicles, and supports dealerships in adapting to technological advances, including AI, to improve performance while managing costs.
By helping dealers leverage granular performance data, optimize processes, and maintain operational efficiency, Dynatron positions itself as a critical partner for dealerships seeking to strengthen their service departments and improve overall profitability in a dynamic automotive market.
