On today’s episode of Driving Solutions, automotiveMastermind and DriveCentric announce the launch of a strategic partnership designed to integrate automotiveMastermind’s predictive analytics with DriveCentric’s customer relationship management (CRM) platform.
Joined by Aaron Baldwin, CEO of automotiveMastermind, and Matt Leone, CEO of DriveCentric, the collaboration aims to streamline dealership operations by combining automotiveMastermind’s 15 years of machine learning and behavior prediction scores with DriveCentric’s engagement and operations tools. The companies stated that the integration will enable sales teams, business development centers, and managers to access enriched lead and vehicle data within a single CRM screen, thereby reducing inefficiencies caused by toggling between platforms.
“It wasn’t driven by competition; it was driven by the need to truly fulfill our mission, which is to be the true operational platform to run the entirety of a dealer’s operation,” Matt Leone
Leone described the integration as a major step forward for both companies. “The heart of what Mastermind is, is a data company,” he said. “The heart of what DriveCentric is, it’s an engagement tool, an operational platform, and one of the things that we really want is some of the rich data that Aaron and automotiveMastermind have.”
Baldwin reaffirmed that the partnership will ensure dealers can leverage automotiveMastermind’s behavior prediction scores directly inside the DriveCentric platform.
“For any dealer or dealer group that has gone down the path of trying to put together a CDP or even a data lake or a data warehouse, they understand the types of integrations that you have to build into it.” Aaron Baldwin
The partnership represents a new direction for DriveCentric, which Leone said had historically operated as a closed platform while building its engagement system. Now, the company is expanding into an open API model to allow for more integrations.
Dealers already using both platforms will be the first to benefit from the collaboration. Beta testing is underway in the fourth quarter, with a full rollout expected by early 2026. Baldwin noted that onboarding will be simple, requiring only dealer authorization to enable data sharing between the systems.
Both executives stated that the partnership will enhance the customer experience while improving dealer profitability by ensuring consistency across marketing, sales, desk, and service operations. The companies also plan to showcase a live demonstration of the integration at DriveCentric’s DC20 conference in California this fall, ahead of broader discussions at the 2026 NADA Show.
