You’re watching CBT News’ exclusive coverage of the 2025 New York Automotive Forum, hosted by NADA, J.D. Power, and the New York International Auto Show. Among the keynote speakers was Senator Bernie Moreno, who energized the audience with an optimistic and unapologetically pro-dealer message. Speaking directly to retailers, OEMs, and vendors, Moreno outlined his vision for a thriving future in the American automotive industry, supported by strong policies, reduced regulations, and renewed confidence in the free market.
Key Takeaways:
1. Moreno predicts a ‘golden age’ for U.S. automotive.
Despite economic headwinds and uncertainty, Moreno emphasized that the industry is entering a period of unprecedented growth. He projects vehicle sales could approach 20 million units annually, citing pro-growth policies, record-breaking investments, and a renewed focus on American manufacturing as key drivers.
2. Dealers should focus on what they can control.
Moreno encouraged dealers to avoid distractions from the news cycle and instead zero in on fundamentals—customer care, tech adoption, fixed ops, and used car operations. “Control the variables you can,” he said, adding that the resilience of dealers has always been a cornerstone of the industry.
3. The marketplace—not policymakers—should dictate powertrain choices.
Criticizing mandates that push consumers and manufacturers toward specific powertrains, Moreno argued that customer demand should lead the way. “Let the marketplace work,” he said, underscoring the importance of free enterprise and consumer choice in shaping the industry’s future.
Catch all of CBT News’ coverage of the NY Automotive Forum 2025 here.
