As the NADA show approaches, industry leaders are gearing up to explore the latest advancements in automotive technology. Kevin Frye, Marketing Director at Jeff Wyler Automotive Family, shares insights into how AI and customer data platforms (CDPs) are revolutionizing dealership operations. In today’s episode of Inside Automotive, Frye discusses how dealers can leverage these technologies to streamline operations and improve customer interactions at NADA 2025.
As Frye eagerly anticipates the NADA 2024 show, he plans to dive deep into the transformative role of AI and Customer Data Platforms (CDPs) in modern dealership operations. With over 25 million data events collected from their websites alone, Frye highlights how artificial intelligence is helping to sift through vast amounts of customer data in real-time, offering dealers the ability to provide highly personalized, efficient service.
Frye emphasizes the importance of managing first-party data, noting that many dealerships still struggle with fragmented data silos across multiple platforms. He shares his enthusiasm about using CDPs to centralize data management and improve customer engagement. As AI technologies continue to evolve, Frye predicts they will play a crucial role in improving marketing efficiency, especially as dealers face increasing pressure on margins.
During his time at NADA, Frye will also discuss maximizing marketing efficiency across various platforms. He will explain how understanding customer behavior and making data-driven decisions are essential for staying ahead in the competitive automotive market.
Looking ahead, Frye remains optimistic about the year ahead, citing positive dealer sentiment for 2025. Although he acknowledges concerns regarding global issues like geopolitical instability and rising tariffs, he believes that dealers will remain well-positioned to thrive in the coming year by focusing on affordability.
“Our most valuable asset as dealers is our first-party data, and we do a miserable job managing it. We average between 10 to 13 different data silos per rooftop.” — Kevin Frye.
