Wisconsin and Minnesota based Dahl Automotive is experiencing some of the best sales numbers they have ever seen. In the month of June, they were up year over year from 2019, and they hit an all-time record for used-car sales. Group president Andrew Dahl attributes this to staying disciplined during the pandemic and pricing aggressively to move inventory.
Dahl Automotive is a five-generation dealership group that represents 10 different brands. In fact, they are the eight oldest Ford dealer under continuous family ownership in the U.S. Andrew says that in the group’s 109-year history, they have faced world wars, oil embargoes, and recessions of all kinds. In order to survive this long, Andrew says prioritizing the health and safety of employees and customers is essential.
This is why Dahl Automotive created the One Team Fund, a $50,000 seed designed to help meet the basic needs of their 350 employees during this time including, rent, essentials, and medical treatment.
The staff needs to have support during this financial crunch in order to still perform at a high level. It is difficult right now to get inventory from domestics, but Andrew anticipates making up for lost time.
“We are bullish on the second half of the year, and we’re hoping with the help of the PPP money and the increase in sales and service, we’re hoping to meet our original budget forecast for 2020,” says Andrew. “Just making up for that March and April hiccup we had.”
To hear more insight and advice from Andrew Dahl, be sure to watch our full interview above.
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