Victor Antonio:We always think there are just two options to every deal. Victor says presenting three is better.
More from Sales & Marketing
A shift in control: Modern dealer marketing and access to agency-grade buying tools
For years, automotive marketing has operated a clear structural hierarchy.
Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
Turning macro trends and local market intelligence into sales success
In today’s competitive landscape, a seamless, data-informed sales cycle is essential for dealerships navigating rising affordability pressures, shifting fuel type demands, and tighter profit margins.
Advanced analytics give dealers a clear advantage by revealing where...
Ian Mathews on building leaders and driving results in automotive marketing
Ian Mathews, co-founder of AutoGrowl, traced his journey from college greeter to automotive marketing leader, emphasizing discipline, video storytelling, and leadership as keys to business success.
On today’s episode of Training...
Why dealers can no longer ignore TikTok in the buying journey
On the Dash:
TikTok now supports the entire car-buying journey, from discovery to shortlist.
Buyers rely on the platform for research, comparisons and confidence building.
Dealers who show up early...
