TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Learn what is directly impacting customer satisfaction with your vehicles.

Story 030316

Story 030316

Well, the latest J.D. Power Study is out and it reveals some surprising data when it comes to your consumers and their love for technology. We all assume everyone wants the latest and greatest features in their car right? Well, not if they can’t understand it.And that’s exactly what the J.D. Power Study revealed. Problems with vehicle audio, communication, entertainment, and navigation systems now accounts for 20 percent of customer-reported problems.

While the number of engine or transmission problems has decreased, seven of the top ten problems are design related.
Many consumers say they have issues related to Bluetooth pairing and voice recognition systems. They say they struggle to use the navigation system properly, or that the navigation system is not always accurate.

This is where your team comes in. It’s important that every member of your team understands how the technology works in each vehicle, so they can accurately explain to a new car buyer how to operated the technology functions in the car.
Invest in good training for your team now, so you can help avoid frustrating buyers later.


More from Sales & Marketing
A shift in control: Modern dealer marketing and access to agency-grade buying tools

A shift in control: Modern dealer marketing and access to agency-grade buying tools

- March 26, 2026
For years, automotive marketing has operated a clear structural hierarchy. Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
Turning macro trends and local market intelligence into sales success

Turning macro trends and local market intelligence into sales success

- March 19, 2026
In today’s competitive landscape, a seamless, data-informed sales cycle is essential for dealerships navigating rising affordability pressures, shifting fuel type demands, and tighter profit margins.  Advanced analytics give dealers a clear advantage by revealing where...
Ian Mathews on building leaders and driving results in automotive marketing

Ian Mathews on building leaders and driving results in automotive marketing

- March 17, 2026
Ian Mathews, co-founder of AutoGrowl, traced his journey from college greeter to automotive marketing leader, emphasizing discipline, video storytelling, and leadership as keys to business success. On today’s episode of Training...
TikTok car buying

Why dealers can no longer ignore TikTok in the buying journey

- February 10, 2026
On the Dash: TikTok now supports the entire car-buying journey, from discovery to shortlist. Buyers rely on the platform for research, comparisons and confidence building. Dealers who show up early...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.