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5 tips to revamp vehicle photos and descriptions during seasonal changes

Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice discusses what car dealers should do with their vehicle photos and descriptions during the seasonal lot walk.

As we transition into the Spring and Summer months, it is important to audit all of your photos and freshen them up, especially if you take photos outside. As you review your inventory photos, you might notice bare trees or even snow on the ground. Re-take these photos to reflect the current season, says Rice.

Don’t forget to check dash photos as well. Oftentimes, dash photos will show the thermometer reading for exterior temperature. To take it a step further, make sure your VDPs (vehicle display pages) are hitting all the key features customers are looking for. Each key feature needs to have a photo to match and include keywords for the features in your listing so customers can have an easier time finding your dealership online.

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Jasen Rice
Jasen Rice
Jasen Rice began his career on the retail side in 1997 selling cars online, then running award-winning internet departments along with being a GSM of an independent used car dealer. His next 8+ years were spent on the vendor side as a Performance Manager for vAuto allowing him to visit thousands of dealers across the nation and train them on used car inventory management. He finished his time with vAuto as a Director of Performance Management in the East and started his own company, Lotpop, in 2013. Jasen was featured on the cover of Digital Dealer in Oct. 2005 and awarded the 2006 AAISP (Association of Automotive Internet Sales Professionals) Professional Excellence Award. He's been a featured blogger for AutoSuccess Magazine and continues to speak at conferences every year. He is happily married to Kelly since 1999, is the father of five children and loves to go camping and cycling.

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