Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice discusses what car dealers should do with their vehicle photos and descriptions during the seasonal lot walk.
As we transition into the Spring and Summer months, it is important to audit all of your photos and freshen them up, especially if you take photos outside. As you review your inventory photos, you might notice bare trees or even snow on the ground. Re-take these photos to reflect the current season, says Rice.
Don’t forget to check dash photos as well. Oftentimes, dash photos will show the thermometer reading for exterior temperature. To take it a step further, make sure your VDPs (vehicle display pages) are hitting all the key features customers are looking for. Each key feature needs to have a photo to match and include keywords for the features in your listing so customers can have an easier time finding your dealership online.
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