Old sales language doesn't work on today's hyper-informed customers like it used to. On today's episode of Kain & Co., David Kain talks about updating your vocabulary and scripting when...
On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising and set-top box data.
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors.
VIDEO TRANSCRIPT:
Bridget F.: Thanks so much for joining us, Erin.
Erin K.:...
On this week's episode of F&I Today, Becky Chernek explains why you should take a closer look at your product offerings so you can decide which F&I products bring the...
On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using the trial close in your process.
On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how managers can use the service appointment...
What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be your own attitude. Hear how to...
Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode of F&I Today, Becky Chernek discusses...
On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go over his seven fixed-ops customer contact...