Saturday, January 22, 2022
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Frank Lopes

4 marketing moves car dealers should be making right now...

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Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more customers. We brought in Frank Lopes, vice president of Forrest & Blake Digital, host of Live with Lopes, and author of The Seven Minute Setup, to talk about what dealers need […]
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Marketing campaigns

Tracking Your Marketing Campaigns

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 If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat platforms to engage with your dealer. You’re driving consumers to your website, and people are converting, so shouldn’t your Facebook and Adwords marketing campaigns know that? Brian explains why that’s […]
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retargeting

Retargeting for a Bigger Impact

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 Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner ads make a bigger impact. VIDEO TRANSCRIPT: Most dealers watching today’s show utilize retargeting on their websites. That is, when a consumer comes to the dealer’s website, you will follow […]
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auction insights

Stay Ahead of the Competition with Auction Insights

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If your New Year’s Resolution was to look inward, to focus on your own dealership and to let go of the urge to check up on what your competitors are doing, then this article may not be for you. If you’re like most dealers, however, you’re always in the market to make sure you’re beating […]
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Facebook

Stop treating Facebook Advertising like Google Adwords

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When it comes to Facebook marketing, are you treating Facebook advertising like Google Adwords?  Brian says stop!
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website traffic

The importance of tagging traffic to your website

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 On this week’s episode of Auto Marketing Now, Brian talks about why you should use UTM tags and the importance of tagging traffic to your website.
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ad campaigns

Differentiating Your Ad Campaigns

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Most of you use some sort of Facebook campaign, but Facebook isn’t like Google AdWords. Facebook has a different audience. See what Brian suggests for differentiating your ad campaigns in today’s Tip of the Day.
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