Your #1 source for auto industry news and content

Home Tags Millennials

Tag: millennials

marketing

Automotive marketing tips to reach every generation of car buyer

0
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple dealership brands of your dealership – we’re becoming that fractured in our society. And it’s not just marketing that is posing to be a challenge. […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
model

Revived nameplates are making a comeback, and dealers can benefit

0
The Acura NSX reappeared for its second limited-production iteration in 2016, and it made waves in the industry, even selling VIN 001 at auction for $1.2 million. The Jeep Gladiator pickup returned in 2020 after a hiatus since 1987, freshening the Jeep brand at that time. The Chevy Blazer came back into the picture, albeit […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
tech

Study finds interesting correlations between in-car tech and demographics

0
Years ago, in an OEM new product launch focus group, a manufacturer found out that 80% of the consumers were more interested in the SUV’s interior appointments – especially the touch screen – than they were the vehicle’s exterior. When asked why, the answers were all along the same line: “I spend lots of time inside […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
Deloitte

Deloitte report finds affordability concerns have affected main demographics

0
The 2021 Global Automotive Consumer Study by Deloitte unveils that as many as 23% of millennial car owners opted to defer car payments in 2020 amid the pandemic recovery. Although just 1 in 10 car owners chose to defer one or more car payments during the year, the rate more than doubles among 18 to 34-year-olds. As […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
subscription

Vehicle subscription options on the rise from car manufacturers

0
In the United States, more than 90% of households own a car. However, a shift is happening in the auto industry where urbanites are leaning away from car ownership in the traditional sense. Largely driven by the millennial generation, alternative mobility options are on the rise – options like Lyft and Uber ride sharing as […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
Jason Dorsey

How to Support Your Millennial and Gen-Z Employees During These Challenging...

0
  As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back best-selling author and acclaimed speaker, Jason Dorsey. He is also the President of The Center for Generational Kinetics, and has led Gen Z, Millennial, and generational research on four continents. Did you enjoy this interview? Please share your thoughts, comments […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
millennials

Millennials a Probable Key for Auto Industry Recovery

0
Much of the economy has retracted during the coronavirus pandemic, auto sales included. The forecasts aren’t pretty with NADA predicting that new light-vehicle sales will total 13 million to 13.5 million in 2020, down from the original forecast of 16.8 million units. Looking forward, however, isn’t all bad news. It’s been well documented that the […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
study

4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study

0
When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either make or break your dealership. Unfortunately, when it comes to staffing, it can be challenging to prepare to handle and the ins and outs of a part of your company that […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
generation z

Study Shows that Younger Millennials and Generation Z Car Buyers Still...

0
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with Harris Poll, provides some stereotype-shattering information about young car buyers. Urban Science surveyed 2,000 shoppers and 200 dealers in February of this year, and they […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159
Gen Z

Does Gen Z Really Prefer to Buy Online?

0
There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by closing several of its retail locations earlier this year. With e-commerce sales growing at a rapid pace every year, and AI that is designed to make these purchases almost intuitive, it […]
To access this post, you must log in or purchase Monthly $17.95 or Yearly $159