TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


millennials

See how automotive dealerships are winning over younger car buyers with cutting-edge digital strategies and irresistible engagement.

Dealerships explore new strategies to win over younger car buyers

- March 11, 2024
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships...
Sales & Marketing Articles
F&I departments that work directly with their providers to get better pricing for products, ease the burden on buyers in the long run.

Flexible pricing can help make payments more affordable for younger car buyers

- September 6, 2023
As if the post-pandemic and supply chain issues weren’t enough the last few years…now financial experts are still banging the drum that a recession could still be just around the...
F&I Articles
F&I

Show & sell: How to lean into online F&I education

- January 5, 2023
Two of the larger generations of car buyers are practically living online. Millennials and Gen Z research everything to not only find the best deal but to make sure they...
F&I Articles
marketing

Automotive marketing tips to reach every generation of car buyer

- October 31, 2022
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple...
Sales & Marketing Articles
model

Revived nameplates are making a comeback, and dealers can benefit

- August 17, 2021
The Acura NSX reappeared for its second limited-production iteration in 2016, and it made waves in the industry, even selling VIN 001 at auction for $1.2 million. The Jeep Gladiator...
Daily Automotive News Auto News
tech

Study finds interesting correlations between in-car tech and demographics

- April 8, 2021
Years ago, in an OEM new product launch focus group, a manufacturer found out that 80% of the consumers were more interested in the SUV's interior appointments - especially the touch...
Daily Automotive News Articles
Deloitte

Deloitte report finds affordability concerns have affected main demographics

- January 14, 2021
The 2021 Global Automotive Consumer Study by Deloitte unveils that as many as 23% of millennial car owners opted to defer car payments in 2020 amid the pandemic recovery. Although just 1...
Daily Automotive News Articles
subscription

Vehicle subscription options on the rise from car manufacturers

- November 18, 2020
In the United States, more than 90% of households own a car. However, a shift is happening in the auto industry where urbanites are leaning away from car ownership in...
Daily Automotive News Articles
Jason Dorsey

How to Support Your Millennial and Gen-Z Employees During These Challenging Times – Jason Dorsey

- April 17, 2020
  As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back best-selling author and acclaimed speaker, Jason Dorsey. He is also the President of The Center for...
Management & Leadership Auto News
millennials

Millennials a Probable Key for Auto Industry Recovery

- April 13, 2020
Much of the economy has retracted during the coronavirus pandemic, auto sales included. The forecasts aren’t pretty with NADA predicting that new light-vehicle sales will total 13 million to 13.5...
Sales & Marketing Auto News

Latest Articles

TrueCar achieves profitability and calls for a new standard in automotive pricing
Latest Articles 04/16/26

TrueCar achieves profitability and calls for a new standard in automotive pricing

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
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Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
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Pentagon boosts weapons production with automakers, Ford unifies EV strategy, Tesla outlook improves

Pentagon taps automakers to boost weapons production capacity
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Pentagon taps automakers to boost weapons production capacity

Ford creates unified product organization to accelerate EV, software rollout and margin goals
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Ford creates unified product organization to accelerate EV, software rollout

Tesla outlook strengthens as software updates fuel investor confidence
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Tesla outlook strengthens as software updates fuel investor confidence

New-vehicle affordability improves for fifth straight month
Latest Articles 04/16/26

New-vehicle affordability improves for fifth straight month

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge
Latest Articles 04/16/26

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge

Paul Brown, Vice President of Ascent Dealer Services, explains how negative equity affects trade-in values and how dealerships can protect themselves and customers with gap insurance.
Latest Articles 04/16/26

The key to closing deals underwater

CarMax shares fall 14% as new CEO Keith Barr unveils turnaround plan focused on lower-priced vehicles amid softening consumer demand.
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CarMax pivots to lower-priced vehicles as investors remain skeptical


CBT News
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