Monday, December 6, 2021
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drivers

Fostering community engagement with initiatives in safe driving basics

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Although weather tends to be much less of a factor, summer driving often finds an increase in tragic results on the roads, particularly with youthful or new drivers. According to the American Automobile Association (AAA), the ten-year span from 2010 to 2019 saw more than 7,000 fatalities in crashes that involved teen drivers during a […]
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community

Five ways dealerships can be community-minded

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Who are your customers? They are the people living and working in the community around you. If your dealership isn’t willing to get out and be a part of that same community, you are missing out on the opportunity to market to your target audience. Simply having regular sales and events isn’t enough. You need […]
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CarMax

CarMax issuing bonuses for 22,000 staff to reward efforts during...

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On Wednesday, CarMax announced that around 22,000 of their associates nationwide can expect to receive a bonus. The initiative is an acknowledgement for working through the difficulty that COVID-19 has presented. According to the press release, the used car chain is honoring “their commitment and dedication to provide excellent customer service and introduce new innovative […]
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Subaru

Subaru of America fights hunger with 100M meal donation to...

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Subaru is best known for rugged vehicles with Boxer engines and standard Symmetrical AWD, but that could soon be overshadowed by their positive corporate identity. The Japanese carmaker has announced on Thursday that they’ve made an incredibly generous donation to Feeding America. Their financial gift will help provide 100 million meals to Americans that the hunger relief organization […]
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industry

‘Tis the season of giving back – How can cause...

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This Thanksgiving, I reflected on all the things for which I’m thankful, as well as the people: family, friends, and the wonderful automotive professionals I’ve met over the years. This industry is filled with some of the most genuine, caring folks around. While this time of year is known as the season for giving, so many […]
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community

How dealers can drive community involvement into the holiday season

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Having come through one of the most peculiar Thanksgiving holidays in history as the US continues to battle COVID-19 outbreaks, the automotive industry remains surprisingly strong. TrueCar and ALG are forecasting that retail sales through November 2020 will be higher than a year ago by 2.9% when adjusted for selling days – a remarkable feat […]
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AutoNation

AutoNation ‘adopts’ 50 families for the holidays with Neighbors 4...

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On Thursday, AutoNation issued a press release announcing that the dealer group is ‘adopting’ 50 families in South Florida for the holidays. The initiative through Neighbors 4 Neighbors is yet another way that AutoNation is caring for their community during especially tough times. Neighbors 4 Neighbors is a non-profit organization that helps connect people in […]
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community

Dealerships continue doing good deeds in their communities

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Community involvement and supporting great causes has been a staple for dealerships nationwide long before any talk of a global pandemic. Whether by participating in events or contributing financially to worthy organizations, the auto industry is always at the forefront of heartwarming stories where it matters most. These stories highlight dealers who deserve accolades for […]
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support

The Power of Local: Five Ways to Harness Local Community...

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A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies they are taking to manage the COVID-19 outbreak. One of the most impressive stats from the study revealed how vital local audiences have been to the small business owners in this […]
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community

More Stories of Dealers Caring for Community in COVID-19

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Dealerships across the nation have been the source of inspiring stories that prove there are still good people out there. From donations to life-saving equipment deliveries to community support ventures, it’s been amazing to see how the auto retail industry rallies around those in need. Here are more of those heartwarming stories.  Valley Isle Ford […]
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