As we enter the second quarter of the year, we want to hear firsthand from dealers nationwide about the current state of affairs. On today’s episode of Inside Automotive, we welcome back Rosen Automotive Group’s President and CEO, Jeff Rosen, to shed light on topics ranging from affordability to EVs.
Key Takeaways
1. Jeff Rosen emphasizes the importance of providing excellent customer service, especially in the service department, to retain customers and ensure they have a positive experience throughout their ownership journey.
2. Rosen Automotive Group is focused on growth, both in terms of acquiring new stores and developing its existing team members. It is open to opportunities for expansion while maintaining a strong presence in its community.
3. The interview discusses the challenges and opportunities in the EV market. While there have been struggles with infrastructure and consumer adoption, there is optimism about the future of EVs, especially with lower pricing and improvements in infrastructure.
4. Moreover, Rosen discusses market trends such as increased inventory, affordability issues, and margin changes. He highlights the need for businesses to adapt their business models and become more aggressive in marketing and advertising to drive traffic and sales.
5. Nevertheless, the interview touches on Rosen Automotive Group’s involvement in community initiatives, such as Hyundai Hope on Wheels, showcasing their commitment to corporate social responsibility and community engagement alongside their business operations.
"Really, when you sell a car, it's the sales department's customer, but the second day it becomes a service customer. And you do not take care of them on the service, and you will not retain them, and they will not come back to your store." - Jeff Rosen
